Adam Villard, Co-Founder and CEO of Mini Mall Storage Properties
TIMC: Thank you for this interview, Mr. Villard! Can you explain what Mini Mall is and the story behind it?
Adam Villard: Mini Mall Storage Properties Trust was founded with a vision to transform the self-storage industry by identifying untapped potential in underperforming facilities. Our journey began with the first acquisition from Joe Giuffre, who shared our belief in the growth opportunities within this asset class. This foundational acquisition set the stage for what Mini Mall has become today—a leader in revitalizing and optimizing self-storage properties across North America.
Our mission is to acquire, enhance, and operate high-potential self-storage facilities, focusing on Class B and C properties in secondary and tertiary markets. By incorporating institutional-grade management practices, leveraging cutting-edge technology, and prioritizing customer-centric solutions, we strive to turn these properties into top-tier operations.
TIMC: How do you think Mini Mall Storage Properties Trust contributes to our holistic approach to preserving our customers’ wealth?
A. V.: Mini Mall Storage Properties Trust offers investors access to the self-storage sector, a historically resilient asset class with a potentially lower risk profile compared to other property sectors.
By focusing on acquiring and enhancing legacy-run assets across North America, we provide geographical diversification that mitigates market-specific risks. Our presence in both Canadian and U.S. markets allows investors to benefit from varied economic conditions, further preserving wealth.
Additionally, as a private capital market investment, our trust offers potential for a more consistent income and return profile, aligning with a comprehensive wealth preservation strategy.
TIMC: Could you tell us about Mini Mall unique value proposition, what makes it different than other self-storage funds?
A. V.: Mini Mall distinguishes itself through a strategic focus on acquiring underperforming, often family-owned, Class B and C self-storage facilities in secondary and tertiary markets.
We implement institutional-grade operational strategies and technological enhancements—such as 24/7 access, SEO-enabled websites, seamless mobile rentals, state-of-the-art security, and dynamic pricing models—to elevate service standards and profitability. Our hub-and-spoke operating model enables efficient management and expansion, allowing us to optimize operations and deliver superior value to both customers and investors.
TIMC: Could you elaborate on your partnership with TIMC and your expectations?
A. V.: Partnering with TIMC aligns with our commitment to providing investors with access to resilient and diversified investment opportunities. Through this collaboration, we aim to leverage TIMC's expertise in holistic wealth management to offer clients a unique asset class that complements their portfolios.
We anticipate that this partnership will enhance our reach and enable us to continue to strive towards delivering consistent, stable returns to a broader investor base, reinforcing our mutual goal of long-term wealth preservation and growth.
Thank you, Mr. Villard, for this exclusive interview. We look forward to helping our clients preserve part of their assets in North America, in a growing sector and a fund with a solid track record!
If you would like to learn more about how this Fund could help you secure part of your wealth in North America, or to join us for an Inspection Trip to Calgary to explore this opportunity, please contact us.
Kind Regards
